"Appellation Trading Company is not a supply driven "one-blend-fits-all" bottling source. We are a wine company servicing clients such as wineries, wine clubs, négociants, and exporters. Our clients expect premium wines that are expertly blended." - Charles Bartlett, Founder, Appellation Trading Company

ATC Shiners

We maintain a significant supply of shiners of various varietals and from various regions. At almost any given time we have quality red and white blends, cabs, pinots, zins, chards and sauvignon blancs in the bottles and ready for labeling.

The Wine Always Comes First

ATC offers high quality varietals and custom blended wine to our clients for their specific business needs. We always have in inventory:

  • Napa: Cabernet Sauvignon, Sauvignon Blanc, Merlot, Zinfandel
  • Central Coast: Syrah, Pinot Noir
  • Sonoma: Alexander Valley Cabernet Sauvignon, Chardonnay, Russian River Pinot Noir
  • California: Chardonnay, Red Blends, Lodi Zinfandel

Your perfect wine is here. Our winemakers can disassemble a wine you believe is a winner in order to recreate it systematically. ATC can also build something that encompasses regional tastes and characteristics to compliment your offering. In either case, we create a profile of the desired wine and then select the best wine to match it and blend additional wines to achieve the desired characteristics.

With our broad resources for obtaining high quality wines, we can meet a large range of flavor profiles and price ranges that suit our customers' goals. Contact us to assist you with your specific wine needs.


Private Label

The ATC team offers experience in managing the entire process of creating your private label wine. Count on us from the concept to the design of the wine, bottling, labeling, packaging and distribution.

Our private label service can be as simple as providing the wine to match your brand (existing label and wine identity) or be full service by blending a wine to your desired profile and even labeling it as one of our proprietary wine brands.

Some private label clients just need the right wine for their offering. Others have a goal or name but rely on us to match the best wine to their need. Our 'vines to wines' solutions provide the services they need to succeed.

ATC's Private Label clients include restaurants, retailers, wineries, and wine clubs.


Labeling & Packaging Services

ATC's label partner, Printing Strategy Inc, has 20 years of experience specializing in label design, print and collateral development. We can help you design labels from concept up. Additionally, we can provide all types of collateral materials you might require to promote your brands - printed cartons to neckers, case cards, tech sheets and more.

Business Services

ATC provides premier wine making capabilities, excellent service, and competitive pricing. Some additional services include:

  • Label design and printing
  • Bottles/cork/packaging procurement
  • Legal/trademark search
  • Wine storage/management (bottle and barrel)
  • Transport/export services
  • Compliance